Thank you for coming!
To me, Digital Strategy is about creating the obvious.
That doesn't mean you can't be innovative. On the contrary, you have the power to influence what the user thinks of as obvious.
A business can no longer afford to just have a website, it needs to live and breathe in multiple digital channels. If your customers spend all their time on facebook, engage them there. Participate in discussions about your brand and products when they happen.
When you are open about what you do, you will be rewarded, not punished.